Turning Data into Insights: The Amazon Model

Saatchi & Saatchi’s CDO explains Amazon’s approach to turning data into actionable insights.

In this episode of Masters of Digital Transformation, Tony Saldanha sits down with Dr. Das Dasgupta, Chief Data Officer of ad agency Saatchi & Saatchi, to discuss how data is made to mimic reality and create the digital twin that allows for the most efficient and value-driving enterprise planning models.