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Experiencing Scarcity? Here’s How to Control For It.
Increasing supply constraints and allocation needs are every industrial manufacturer’s challenge. Here’s how to control for them.
Published: July 11, 2023
In today’s global business landscape, enterprises face the pressing need to fine-tune their planning processes and make better, faster decisions due to increasing supply constraints and high allocation demands. In a recent executive panel discussion, industry experts delved into practical techniques for improved decision-making, effective prioritization, and successful management of supply shortages. This blog post summarizes the top five takeaways from the panel, highlighting the key strategies and lessons learned for navigating supply chain challenges in a fast-paced and resource-constrained environment.
1. Integrated Supply Chain Management in the Face of Supply Shortages:
The panelists emphasized the critical importance of integrating supply chain management across the organization, especially when dealing with supply shortages. The discussion focused on the need to consider the rippling effects within the supply chain beyond simply delayed product delivery. By adopting an integrated approach, companies can proactively manage the impact of supply shortages and make informed decisions to ensure smoother operations.
2. Effective Allocation Strategies to Optimize Supply:
Allocating supply effectively was a key point of discussion. The panelists shared their experiences and outlined best practices for allocation management. They emphasized the importance of establishing a robust communication pipeline with the sales department to ensure a business-driven allocation approach that doesn’t compromise customer satisfaction. By involving sales representatives in the allocation process, companies can optimize product mix and prioritize distribution to different customers, resulting in stronger customer relationships and improved cooperation.
3. Embracing Scarcity as an Opportunity for Growth
The panelists acknowledged that scarcity can be seen as an opportunity for growth and profitability. While scarcity presents challenges, especially in cyclical industries with capacity fluctuations, it can also be leveraged to maximize factory productivity and generate higher revenues. The panelists emphasized the need to develop processes for allocating supply in a multi-tiered approach and aligning marketing, sales, and customer-facing teams. By effectively communicating with customers and maintaining reliability in the allocation plan, companies can turn scarcity into an advantage and build stronger relationships with customers.
4. Crisis Management Strategies and Building Resiliency:
The discussion also touched upon crisis management strategies employed during recent supply shortages. The panelists shared their experiences and highlighted the need for organizations to adapt and develop resiliency plans. They stressed the importance of a robust supply chain that can weather unforeseen disruptions. The panelists mentioned structural interventions, tactical measures, and simplified portfolio management as effective strategies for building resiliency. Additionally, they emphasized the role of digitalization and advanced planning tools in managing complex supply chains and enabling real-time visibility.
5. Collaborative Demand Planning and Cross-Functional Alignment:
The final takeaway centered around the importance of collaborative demand planning and cross-functional alignment. The panelists emphasized that demand planning should involve multiple stakeholders, including finance, marketing, and sales. They highlighted the significance of breaking down departmental silos and fostering a cohesive ecosystem to address the challenges posed by scarcity. By involving finance in demand planning discussions, organizations can better align their inventory management with business objectives, reduce costs, and meet customer expectations.