Data-Driven Supply and Commercial Planning

Many CPG companies have been early adopters of advanced commercial and demand planning capabilities. On the supply side, increasing network complexity and market volatility have made it challenging to align production and distribution activities with consumer demand. On the commercial side, the need for ever more sophisticated revenue management insights and scenario planning to support faster decision-making processes has become acute. In response, many organizations are now embracing a data-driven approach to both supply and commercial planning.