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Consumer Products

Generating a Clearer Picture of Volatile Demand

With rapidly changing consumer behavior, it has become increasingly challenging for consumer goods companies to generate a high-resolution picture of future demand. In this executive panel, participants learned from industry leaders as they discussed the innovative strategies they deployed and the next-generation planning and decision-making capabilities they implemented to adapt to shifting consumer preferences in an inflationary environment.

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Demand PlanningIBPSupply Planning
Sohail Singh
Sohail Singh

Head of Planning and Operations (consumer hardware) APAC at Google

Marina Sologubova

Senior Director, APAC Demand Planning at Estée Lauder

Sudhan Sundaram

Managing Director at Accenture

Stijn-Pieter van Houten

Global Mfg. Knowledge & Innovation Lead at o9 Solutions, Inc.

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