Optimizing Revenue and Profitability with Next-Gen RGM

Revenue Growth Management (RGM) has become a critical focus area for businesses across industries as they seek to optimize revenue and profitability. In this keynote, Adam Ben-Yousef talks about how data-driven planning and decision-making, cross-functional collaboration, and AI/ML technology are disrupting the traditional approaches to RGM. In addition, he shares best practices such as continuous testing, customer segmentation, and effective price and promotion management.