Optimizing Revenue and Profitability with Next-Gen RGM
Revenue Growth Management (RGM) has become a critical focus area for businesses across industries as they seek to optimize revenue and profitability. In this keynote, Adam Ben-Yousef talks about how data-driven planning and decision-making, cross-functional collaboration, and AI/ML technology are disrupting the traditional approaches to RGM. In addition, he shares best practices such as continuous testing, customer segmentation, and effective price and promotion management.
Global Vice President at o9 Solutions